How I increased Page Impressions by more than 1400% in 3 months
With the aid of some simple keyword analysis and a few basic Search Engine Optimisation tips (which I will go into later) I managed to increase the average Page Impressions (PI's) from 3500 to over 50000 in a little over 2 months. These are the tools I used for the SEO and other parts of the relaunch of trendlux pr.
Google Analytics
Most people who have ever even taken a look at SEO, will probably have stumbled across Google Analytics. It has an amazing amount of functionality, allowing website owners/webmasters to track visitors, content, traffic sources and keywords to name just a few. To sum up if you aren't using it...you should be, unless of course you don't plan on helping Google towards world domination. It's a simple case of copying and pasting some Javascript into your webpages/templates. I find it a great tool towards optimising content and keywords.
MODx CMS
MODx has been my CMS of choice for a long time now. I am now at a point of being able to get a site setup and optimised for search engines (Friendly URL's and a couple of snippets I have to generate meta tags) very quickly. I am still using the "older" 0.9.6. version, and still haven't found the time to take to the steep learning curve of the current beta version.
SEObook
A good place to start when on the outlook for some SEO tips. There are also quite a few tools that you can embed into Firefox, making things easier (providing you use Firefox of course .-)
Webmaster Tools
A lot of the functionality is identical to Google Analytics, but I still find Webmaster Tools a handy tool to have. I point it towards a sitemap and it does the crawling, informing me of crawling errors or HTML suggestions towards optimisation and I can even have it in my iGoogle as a dashboard so I can see straight away when something has gone wrong.
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